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Preservation Order

Wood is considered to be a renewable resource but it can take over 150 years for an oak tree to fully mature and there’s a growing shortage of first-grade, FSC certified timber. So, maybe it should be considered as a semi-renewable resource. Either way, it’s vital to preserve our global forestry stocks.


We’ve made it our mission to source flooring that reflects this reality so we were inspired when we found an innovative process that takes wood production waste and upcycles it into a new Ecowood material. The result is Rubbish 2.0, a wood floor that sets a new standard in sustainability and resource preservation.





“Primary forest is being depleted at an alarming rate and is not being replaced by proportional levels of other forests, indicating that more must be done to mitigate future pressures. Supply of timber from a number of countries key to the UK is either at the point of expiry or running at a deficit. ” WWF Sustainable Sourcing Report.

Upcycling revolution

Rubbish 2.0 is a real flooring innovation.  Offcuts from the wood plank cutting line, which would normally be incinerated or disposed of, are reclaimed and laminated into a new composite which is built up layer by layer to form new blocks of wood. Like sedimentary stone, shades and colours are laid down in random, organic fashion.


The laminated block is sliced at 45o and sanded, creating a unique, linear design effect that forms the top layer of a new floor. The result is a naturally distinctive material that doesn’t look like any wood floor that you’ve seen before.


Rubbish 2.0 is a pioneer of upcycling within the wood industry. This was recognised at one of the most prestigious design awards in Belgium,  The Henry Van de Velde Awards, where it won the coveted OVAM Ecodesign Award.

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Sustainability matters

Commitments to change in response to the Climate Crisis are being made by countries, cities and individuals and a growing number of A&D practices have made sustainability pledges through UK Architects Declare and other environmental initiatives.


The UK flooring market has a long way to go in this respect. We’re still very reliant on oil-based materials - like vinyl flooring and synthetic carpets - with a high carbon impact and which are known to pose serious risks to human health and the greater ecosystem.


Wooden floors are a great alternative so why not consider the most sustainable wood on the market?


Simply fill in the form and one of our experts will be in touch to discuss your project requirements and to help you make your design vision a reality.